Have you carefully planned and developed an email marketing strategy? From day one you need to have an email marketing strategy and not doing so could be the early death of your business.
Autoresponders are used to automatically send out a sequence of emails regarding specific targeted information that will be of interest to your subscribers. An Opt-in form for your website or a lead capture page, if you don’t have a website yet, will be used to capture email addresses or new subscribers that automatically get added to your Autoresponder and your autoresponder’s email sequence. Provide quality information that will interest your subscribers. Don’t email too often or too little. See our guide to Autoresponders.